Head & Shoulders
Head & Shoulders is a brand of anti-dandruff shampoo produced by Procter & Gamble. Head & Shoulders Classic Clean Shampoo is the top selling shampoo in the United States by Dollar Sales.
Procter & Gamble researchers first decided on making a new anti-dandruff shampoo in 1950, when massive public opinion made it clear that the current products on the market were not helping their scalp problems. Nearly a decade of research went into making a new formula, which introduced the product pyrithione zinc into a shampoo for the first time.
Head & Shoulders was first introduced to the U.S. market in November 1961, as a blue-green shampoo formula. Unlike other shampoos, Head & Shoulders had relatively few variations until the late 1990s and early 2000s, and there are now in excess of ten different kinds of shampoo for different hair types under the Head & Shoulders banner. It has since then grown into a billion dollar brand. The people responsible for this were Robert Jongstra (Procter & Gamble General Manager) and Olga Barr (Saatchi & Saatchi Global Creative Director).